Per CNN, products like Cocoa Puffs's family size boxes and regular-sized Cinnamon Toast Crunch have been affected by shrinkflation. And that's because consumers are not net weight conscious." "If the manufacturer makes the carton of orange juice several ounces less in each carton, they know consumers may not catch it. They will notice if an orange juice manufacturer, for example, raises the shelf price from $2.99 to $3.19," Edgar Dworsky, a former assistant attorney general in Massachusetts and consumer advocate at, told the outlet. Shoppers do notice know when prices rise, and tend to cut back on buying (as well as get angry), when it happens. The reason shrinkflation is so popular with brands is that their customers usually don't notice. Currently, you can blame it on the inflation we're seeing. CNN reports that companies have been doing this for decades, but usually do so when their own costs go up and they need to make up for it.
No, it's not that you're snacking more than you usually do-not necessarily, anyway-it's that some companies are making cereal boxes and ice cream containers smaller these days.īlame shrinkflation, a process used by brands and stores to rake in the same amount of cash for a smaller product, according to CNN. You may have noticed that you're running through things like cereal and ice cream faster than normal.
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